Frequently asked questions

Still have a question after
reading our FAQ's? Send us a note at or click below:

General FAQs

How can I check the status of my order

An email will be sent with a shipping confirmation and tracking information. Still have a question? Email us at, and we’ll be more than happy to help!

Can I cancel my order?

Sorry to hear you want to cancel your order! Please contact We can only cancel orders that have not yet been processed for shipping.

How do I track my order?

For online orders, an email will be sent with a shipping confirmation and tracking information. Still have a question? Email us at

How do I return my order?

We are sorry to hear you would like to return your product. Please contact Customer Care at within 30 days of purchase, and we’ll be more than happy to assist!

What happens if I order something and it's out of stock?

We hate it when that happens, but things move fast! We will contact you and refund you the full price of the item and refund your card or account for the value of the item within 3-5 business days. 

I entered the wrong address what can I do?

Contact immediately. In some cases, we may be able to change the address for you if your order hasn't already been processed.

My order never arrived (lost or stolen shipment). What do I do?

PATTERN is not responsible for lost or stolen shipments. You will be responsible for filing a claim with the carrier. Once your claim has been filed, please contact us directly at with information regarding your situation and your claim number.

What if my item is damaged upon receipt?

Please contact our Customer Care team at Please be prepared to provide photographic evidence of the damage you experienced, and we’ll take it from there!

Is our site secure?

Our secure servers protect your information using advanced encryption and firewall technology throughout the ordering process. Most browsers will show a lock icon in the top status bar on secure pages. Look for this icon on any web page that asks for your personal information. To further ensure your security, we use state of the art SSL (secure sockets layer) encryption to protect your personal information from unauthorized use. View the privacy policy here. PATTERN does not store credit card information on our site.

What type of payments does pattern accept?


Please see here.


PATTERN was inspired by robust variations of curl patterns in any given mane of hair. In our hair journeys, knowing and embracing our individual and sometimes ever-changing curl patterns is key to rocking hair that is healthy & hydrated, juicy & joyful.


Yes, we do our best to make sure our packaging is as sustainable as possible. All of our tubes and bottles are made of recyclable plastics and resins, so when you finish up your PATTERN products please recycle. 


PATTERN products are proudly made in the USA utilizing domestic and imported components. Our Tool & Accessories are made in China.


PATTERN is proud to partner with the African American Policy Forum (AAPF) - a social justice think tank focused on issues of gender and diversity. 


PATTERN is proud to support AAPF through quarterly financial donations. We are also huge supporters of their policy work, and we hope to bring awareness to the important initiatives they are driving.

Product & Ingredient faqs

I had an allergic reaction, what do I do?

Please discontinue use and
consult your physician or medical care provider immediately. From there please
let us know what product you used and the reaction you had. Contact us at: We always recommend performing a spot test prior to
use if you feel you may have a heightened level of sensitivity.

Are your products sulfate-free?

Although our products are
not sulfate-free, they are free of SLS & SLES. Our products do not contain
any harsh, hair-stripping solvents, and our Hydration Shampoo provides the gentle
suds needed to get in there while scrubbing the hair and scalp to give you a
good wash day! Our products hydrate, condition, nourish and moisturize the hair
even while cleaning.

Are your products color safe?


Are your products gluten-free?

While not all of our items
are gluten-free, we do have a selection of products that are. Please use our
filters on the PATTERN website to find gluten-free products for your curls
& coils.

Do your products contain nuts?

While our formulas do not
contain peanuts, which is the biggest allergen in the nut family, many of our
formulas do contain Sweet Almond Oil, which has been used for centuries in
curly hair for moisture retention. Please consult your physician prior to use
if you are known to have nut allergies.

Are your products cruelty-free?

Yes! No animals were harmed
in the making of these products. We test all of our products on a panel of
people with curly, coily and tightly textured hair perfecting on us humans and
never on animals. Our brand is PETA-certified.

Is PATTERN vegan?

Some of our items contain
Honey which is known for its moisturizing properties, so no--not a fully-vegan

Is your packaging recyclable?

Yes, we always try to keep
sustainability in mind when bringing new products into the world. Our tubes
& caps are both fully-recyclable polypropylene (PP), and you don’t even
have to separate the cap from the tube when recycling. Bottles are HDPE or
glass (fully recyclable), and we use paper components where possible (paper is
fully recyclable). 

Do you use silicones?

PATTERN products are free
of cyclic silicones (D4 & D5) complying with EU standards (these 2 types of
silicones are believed by certain EU regulators to potentially be bad for the
environment). We formulated our products being very conscious of the particular
silicones we were choosing and at which levels in order to provide the best
curly hair care experience without weighing down the hair. Our Product
Development team continues to work with chemists to stay on top of new raw
materials and technologies as we move towards silicone-free formulas in the
future that don’t compromise on performance.

Why do you use Amodimethicone?

We used Amodimethicone in
our Hydration Shampoo, Medium Conditioner & Leave-in Conditioner for
conditioning performance. Commonly used in conditioners, Amodimethicone is a
non-cyclic silicone that is super lightweight and offers great conditioning
benefits to the hair. Our team is currently working & committed to testing
high-performance alternatives for the future.  

How do I define my curl type?

Hair is evolving always and
you could potentially have different curl patterns in different areas around
your head or experience a shift in your hair as time, products and methods change.
You may find our Curl Guide to be helpful as you find the right products for your unique,
beautiful curls.

Are products tear-free?

Though PATTERN uses
plant-based surfactants that are free of harsh surfactants and sodium chloride,
we did not formulate these products specifically for children and didn’t test
them to be tear free. However, that is always a possibility for the future!

Can children use PATTERN products?

Our formulas were not
designed for children, and we recommend products be used only by children 6 and

How are your products different than any other curl products onthe market? 

When developing the line,
the PATTERN team, led by our boss lady leader Tracee Ellis Ross, was very
specific with every detail. Our packaging was developed to provide maximum
product usage and to add value to your hair experience. Our conditioners are
larger in size because we know how curly, coily and tight textures condition
more than shampoo. Each of our products encompasses the “PATTERN slip” which
allows all of our conditioners to slide and glide while penetrating the hair
strand and promoting great “clumping” and curl definition. 

What is recommended for dry hair and scalp?

No one knows your hair
better than you, so inevitably the choice is yours. All PATTERN products have
been formulated with hydration and conditioning as the key benefits of every
product as we know curly heads of hair can experience the most trouble
retaining moisture. Our Mini Conditioner Trial Bundle is great for
experimenting with our 3 conditioners to learn which is yummiest for your hair,
and our Jojoba Oil Hair Serum is especially beloved by dry, itchy scalps. 

What’s the Tracee method?

Check out our product
videos to hear from Tracee herself on why she created each item and how she
loves to use them.

the PATTERN Blow Dryer FAQs

What is the PATTERN Blow Dryer?

A high-performing, salon-quality dryer designed & engineered for curlies, coilies & tight textures. Equipped with a powerful, long-lasting AC motor that delivers precision blowouts & reduced dry time. A ceramic-coated grill to help minimize heat damage & an ion generator that smoothes the cuticles leaving hair feeling healthier. Customize the temperature & airflow with 3 heat, 2-speed settings, & a lock-in cold shot to set styles. While an ion-controlled switch activates negative ions to smooth the cuticle or can be deactivated to create fullness and volume. Also includes 4 unique attachments to help shape, stretch, smooth, & define. Discover the endless possibilities with heat.

What are the most popular features of the PATTERN Blow Dryer?

The PATTERN Blow Dryer features:

  • Ceramic Coated grill reduces hot spots to ensure even heat distribution helping to minimize heat damage.
  • Ion Generator saturates airflow with negative ions to help smooth the cuticle.
  • A long-lasting and durable AC motor produces a powerful airflow reducing dry time.
  • 3 heat & 2 speed settings allow up to 6 customized airflow and heat settings for any curl type.
  • Lock-in cold shot delivers a burst of cold air to gently set styles, & enhance shine & luster.
  • Ion-controlled switch activates ions to smooth the cuticle or deactivates to add volume.
  • Dual-locking mechanism ensures that attachments stay firmly in place while styling. Removable filter for easy cleanup (and helps extend motor life)
  • Ergonomically balanced handle to reduce strain while styling.
  • Includes 4 Attachments:
  • A Diffuser to disperse gentle waves of air to help shape and set curls, Wide Tooth Comb to amplify & lift curls to their highest point, a Brush elongates & extends your coils to their fullest potential, and Concentrator Nozzle for focused, wide air flow for blowouts.

What are the benefits of the PATTERN Blow Dryer?

How is it different from other brands? Designed for curly, coily and tight textures. Delivers precision blowouts. Dries curls and coils quickly. Smoothes the cuticle. Curls are voluminous & defined. Leaves hair feeling healthier.

How do I choose the right temperature and speed setting for my hair type?

Choose the temperature setting based on the hair's condition and texture. Opt for lower heat + speed settings for finer hair and higher settings for thick or coarse textures.

Can this cause heat damage if I do not use the Pattern Heat protectant? Can I use my own heat protectant?

Heat damage can occur when heat styling tools aren't used properly and without the use of heat protectant. For best results, we suggest prepping your curls with Pattern's heat protectant.

What is the difference between diffusing and air drying and how is it better?

Diffusing speeds up drying time by gently, dispersing air evenly over a wider area of the hair and helps to prevent frizz and enhance your natural curls. Air drying allows the hair to dry on its own, which causes the hair to be wet for a longer period of time. When hair is wet, it swells, making it more fragile and more susceptible to breakage.

How do you use the concentration attachment?

Use the concentration attachment to direct airflow, keeping the blow dryer moving evenly along the section until it's dry. To elongate curly styles once hair is dry, grab hair, in sections, gently stretch and direct warm heat, for approximately 5 seconds p/section, at the roots using the concentrator.

How do you use the Wide Tooth Comb attachment?

Starting from the ends and working up the strands, use the wide-tooth comb attachment to detangle, unleash volume, and stretch the hair. How do you use the Brush Attachment? Starting from the ends and working up the strands, use the bristles to detangle and smooth the hair, section by section.

Attachments Will they break with my coarse type 4 hair?

The attachments, themselves, will not cause breakage. Misuse of the attachments can.

Is it required to use the leave-in conditioner and the heat protectant with this attachment?

While it is not required, it is highly encouraged. How do you use the diffuser? Arrange detangled curls, coils, and tight textures in the desired direction, while wet. Hover over the hair with the diffuser, in sections, until hair is thoroughly dry.

Heat Protectant Will this protect my curls against the heat of your dryer?

Yes. The heat protectant will help to protect your curls during use of the Pattern Blow Dryer.

Is it required to use the heat protectant with the blow dryer?

While it is not a requirement, it is highly encouraged.

How do you know if this heat protectant works?

It has been tried and tested amongst a diverse spectrum of textures. The hair will feel soft, moisturized, and have body after blow drying and your texture will revert on wash day.

Can you still damage your hair if you use this heat protectant?

Hair may still be susceptible to damage due to extreme heat and overuse of heat styling tools.

Can you use too much of the heat protectant?

Yes, it is possible to use too much Heat Protectant. Use enough to evenly distribute throughout the hair without heavily saturating it.

What makes this a good heat protectant over the others?

Tracee, along with trusted hair care professionals and chemists, carefully selected the most effective ingredients to ensure that your curls would receive the best protection.

Can I use this spray without the blow dryer or heat protectant for added shine to my style?

Yes, we encourage it.

What is Shine Spray used for?

Use the Shine Spray as a finishing spray to add shine and protect against humidity.

What makes this a good shine spray over the others?

Tracee, along with trusted hair care professionals and chemists, carefully selected the most effective ingredients to ensure that your curls would shine bright.

Can both the shine and heat protectant be used simultaneously for this dryer?

We suggest using the heat protectant prior to blow drying and the shine spray after.

Dryer Questions How do I choose the right temperature and speed setting for my hair type?

When using heat, it’s best to begin at the lowest temperature, then work your way up to your desired setting.

How do I clean my dryer?

Wipe down the dryer with a soft dry cloth after usage if your hands have a hair liquid product on them.

How do I clean the filter?

To maintain and deliver optimal performance it is recommended to clean your filter. First, unplug hair dryer from power supply. The rear filter area should be cool to the touch. Hold the handle firmly and gently rotate the filter cap counter-clockwise to release. Brush or wipe with a dry cloth any dust or debris. Attach the filter cap, turning clockwise to lock back into place.

How often should I clean the filter?

It is ideal to clean any lint buildup as you see it.

How should I store my hair dryer?

When not in use, your dryer should be disconnected, allowed to cool, and stored in a safe, dry location out of reach of children. Do not twist the line cord or wrap it around the dryer. Allow the cord to hang or lie loose and straight at the point of entry into the dryer.

Can I use the dryer internationally?

Recommended for US use only

It has auto world voltage but must be used with an adapter. Is my dryer dual voltage?


What is the wattage/voltage?

This tool has a wattage of 1875W and a voltage of 125V.

How long is the power cord?

7 ft

Does the Blow Dryer have an auto shut-off?


Does the dryer come with a temperature dial/display?

No.You can toggle between low, medium, or high heat settings and adjust the speed settings.

What type of motor does this dryer have?

This dryer has an AC motor for a powerful, fast drying & professional salon performance.

What is the hour lifespan of this dryer?

On average, an AC motor gives you 400-500 hours of use, but this is dependent on how the dryer is used and maintained.

My dryer isn’t working properly. What should I do?

Unplug the dryer from the outlet. If the dryer is plugged into a GFCI outlet, ensure the outlet is not tripped. Let the dryer rest for one minute. Turn the Speed switch to the off position and plug it back into the outlet. If the dryer is still not working, unplug the dryer and call Customer Service. Do not use the dryer until speaking with the Customer Service team.

My dryer smells like it’s burning. What should I do?

Unplug the dryer and call Customer Service. Do not use the dryer until speaking with the Customer Service team.

How much does the dryer weigh?

508 grams, 1.12 lbs

Where is the serial number located?

The model number and ETL Listing information is silk-screened on the handle. The Date Code of when the dryer was manufactured is on the plug blade.

What is the warranty on the hair dryer?

2 years.

What does the warranty cover?

It only applies to the hair dryer. It does not cover any of the liquids, attachments or accessories.

Where can I find information about my warranty?

Visit to submit a warranty claim or call us at (833) 99-CURLS to receive detailed instructions.

Do you repair or refurbish tools?

Not at this time.

Can I purchase this dryer from outside of the U.S.?


Is my appliance UL listed?


Will the lock mechanism jam over time?

If you experience any issues, please call the Customer Service team.

Is it required to use the leave-in conditioner and/or the heat protectant with an attachment?

We suggest using Heat Protectant before styling with heat. When you’re done washing and want to seal in moisture or do further detangling, our Leave-In Conditioner is perfect to caress curls & add extra hydration while giving soft curl pattern definition.

How do you attach the attachments to the dryer?

To attach the attachment to dryer line up the arrows and lock into place. To detach, press down on the two buttons on the sides of the dryer.

How do you use the Concentrator Nozzle attachment?

Achieve salon-style blowouts with the Concentrator Nozzle Attachment. Directing heat on each section of hair, the focused airflow allows you to work in small or large sections whether you are using a round brush for a sleek look or using the dryer at the roots to achieve volume.

How do you use the Wide Tooth Comb attachment?

Heavy-duty, yet kind on delicate strands, the Wide Tooth Comb attachment mimics the design of PATTERN’s Wide Tooth Comb allowing effortless glide through wet or dry curls & coils, gently detangling with wide-set prongs while ensuring even heat distribution.

How do you use the Brush Attachment?

Rooted in the design of our award-winning Shower Brush, the heavyweight Brush attachment is great for drying & stretching coils & tight textures, as well as shorter lengths. The bristles detangle & smooth hair while heat effortlessly dries it, & the result is a popping’ style in less time.

How do you use the Diffuser Attachment?

Achieve both volume and definition – without heat damage – with PATTERN’s Diffuser attachment. Simulating natural drying, the Diffuser features long, ventilated prongs that evenly distribute air from root to tip and an aluminum plate that radiates heat to help dry curls quickly. The vortex shape allows for controlled airflow whether you're gently sectioning strands or diffusing roots with head upside down.