Hydration Shampoo

Hydration Shampoo

for curlies, coilies & tight textures

Regular price $27.00
Regular price $27.00 Sale price $27.00


Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo helps curls & coils dance in a wash of liquid sunshine. This gentle, moisturizing formula can softly lather to cleanse your client's hair & scalp removing build-up & dirt without stripping away moisture. With our hydrating shampoo, we skipped harsh surfactants such as SLS or SLES & bathe the hair in a moisture-rich formula with ingredients like Aloe Vera Leaf Juice, Coconut Oil & Honey. Thick hair, fine hair, curly hair and damaged hair is left healthy & hydrated & ready to be pampered by your favorite PATTERN hydrating conditioner products such as our leave-in conditioner.

2022 InStyle Best Beauty Buy Winner
2020 Glamour Beauty Award Winner for Best Pro Shampoo for Curls
2020 NewBeauty Award Winner for Best Shampoo for Curls
2020 Woman's Health, Healthy Hair Award Winner
2019 Very Good Light, Lightening Award Winner
2019 Gloss Angeles’ Best Hair Launches

Suggested Use

Massage vigorously into scalp & wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN matching conditioner. Avoid contact with eyes. If contact occurs, rinse well with water.


Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

Pattern Differences

  • Paraben-Free
  • Free of SLS/SLES
  • Color-Safe
  • Free of cyclic silicones
  • Phthalate-Free
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PATTERN products help support organizations & programs that empower women & people of color.

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